Burger King Costumes
Interestingly, this King character was a fixture of Burger King marketing in the late 1970s. (Although the disco-era King had a proportionate, non-plastic head.) You could often find a costumed King performing magic tricks and making balloon animals in the parking lot outside your local BK franchise. So, in a certain sense, this ad is a throwback - it draws on Burger King's proud brand history.
One benefit of the plastic head is that Burger King isn't locked into using a specific actor. Using a ridiculous plastic head, and an absurd situation, gives this ad an edgier mood—more ironic and wink-wink—than that of your average fast food campaign. And that's the goal. CPB thinks Burger King can differentiate itself with a hipper vibe.
King Character and logo used under licensed from Burger King Corporation. TM & © 2008 BKC and its subsidiaries.
Browse our selection of the officially licensed Burger King costumes by selecting the following items:
Retail Value: $79.99 Our Price: $69.99 | Retail Value: $65.99 Our Price: $44.99 | Retail Value: $59.99 Our Price: $47.99 | Retail Value: $34.99 Our Price: $23.99 |
Halloween Costumes for Adult, Teens & Kids
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